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Rhodia introduces Mackine® 301, a vegetable-based surfactant, extending its offer and expertise in hair care

Posted on : 30 Aug, 2010

 

Rhodia is extending its offer on the hair care segment with the introduction of Mackine® 301, a non
quaternized amidoamine surfactant. This product is ideal to create hair conditioners and masks for
both damaged and healthy hair. A vegetable-based product, Mackine® 301 offers an excellent
alternative to conventional CTAC (Cetrimonium Chloride), providing good conditioning properties,
excellent viscosity building and easy-to-process solutions for formulators.

 

"Our laboratory experts have developed high performance and reliable tests that allow us to better
understand and evaluate our product performance on different hair type and in multiple shampoos and
conditioners. Formulators can thus benefit from this expertise to validate and adjust their formulations
to specific claims and consumer needs" commented Sébastien Méric, Vice President, Home and
Personal Care, Rhodia Novecare. "Thanks to our long-standing expertise, broad and complementary
product ranges in conditioning and cleansing, Rhodia is aiming to become a major player in the hair
care market" added Sébastien Méric.

Read more here

 

Meet Rhodia, 10^th Asia Surfactants Personal and Homecare Markets' Corporate sponsor and distinguished speaker in Shanghai on 16th and 17th of September 2010.