News Feed

4.3% consumption growth forecasted in Asia-Pacific, the largest surfactant outlet

Posted on : 22 May, 2012

 

According to the market research institute, Ceresana Research, the global surfactant market is expected to generate revenues of more than $41 Billion in 2018, translating to an average annual growth of 4.5%. The prime share of global consumption is from the Asia-Pacific, the largest surfactant outlet, with approximately 37%. Ceresana has forecasted a 4.3% growth in consumption in the Asia-Pacific body-care and cosmetic market.

 

Roughly 85% of the global surfactant demand was accounted for by anionic and non-ionic surfactants. “We expect non-ionic surfactants to register the strongest growth between 2010 and 2018,” said Oliver Kutsch, CEO of Ceresana. Until 2018, the demand for surfactants by manufacturers of household cleaners and detergents is projected to rise by 2.6% per year. He also added that the trend from soaps towards synthetic detergents was seen in Asia-Pacific, contrasting the stagnating or declining consumption in North America and Western Europe.

 

A comprehensive study of the Personal care and home care market trend in Asia and global surfactants market forecast is what the 12^th Asia Surfactants Personal & Home Care Markets conference seeks to provide when it meet in Shanghai on 04-05 September 2012.

 

Details on the topics and speakers for this program are currently being finalized.  To reserve seats, Pre-Register here or forward emails to grace@cmtsp.com.sg  for queries.

 

To read complete article, click here.