19th MEAPET
Middle East & Africa PET Markets, Applications & Recycling

19-20 Mar, 2018 - Casablanca, MOROCCO

Sofitel Casablanca Tour Blanche
About our Event Speakers
We pride ourselves in presenting to you accomplished leaders, authors and advocates with strong track records of achievement and vision in a wide array of backgrounds, professional fields and life experiences. We believe you will benefit from their years of knowledge and experience and also from the latest thinking and innovative processes driving individuals and organizations forward.
Mr. Javier Goyeneche

Born in Madrid, Javier studied in Spain, London and Paris, while also taking part in top international equestrian competitions.  He received his degree in Business Administration from the European Business School and continued with post-graduate work in International Marketing Strategies at Northwestern University in Chicago.

In 1995, he founded Fun & Basics, specializing in contemporary fashion handbags and accessories.  Within 10 years, Javier grew the business to 350 points of sale and 70 branded retail stores.  His accomplishments were recognized by the industry when he was awarded Best Young Entrepreneur of Madrid in 2005. 

Javier gradually grew frustrated with the amount of waste he saw being produced by the fashion industry.  He embarked on a mission to create an entirely new concept that would combine his design sensibility and understanding of the fashion consumer with the latest in recycled materials.   In 2012 he launched ECOALF, named after his son Alfredo.

Under his leadership, the company has grown steadily and now produces a full lifestyle collection of outerwear, swimwear, casual apparel, shoes and accessories.  Javier has strategically expanded ECOALF’s distribution to include many of the world’s most prestigious department stores and specialty retailers.     In 2013, he oversaw the opening of an integrated ECOALF concept store, showroom and office in Madrid. Most recently Ecoalf has made collaborations with companies like Apple, Swatch , Coolhunting , Coca- Cola and Will-i-am , Barneys NY ,..etc 



Mr. Javier Goyeneche, President & Founder
Ecoalf
Recycling Plastic Waste into Fashion
Day 1 [Mon 19, March], at 05:00 PM