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Brand Owners AkzoNobel & Henkel to share insights at BiobasedChemAsia (Shanghai, 14-15 April 2011)

Keen to participate in the biobased chemicals industry?

Then you must secure your seat for CMT’s upcoming BiobasedChemAsia!

Set to be the biggest gathering of key professionals from across the biobased supply chain in Asia, there is no better place for you to be at if you wish to ride the bio wave.

Do not miss this opportunity to hear directly from leading experts, including agricultural companies, chemical companies, and major brand owners as they share their insights on biobased ventures.

Among top speakers that we’ve secured include end users of Biobased Chemicals, AkzoNobel and Henkel, who will tell us about their plans and strategies pertaining to bio products in an exclusive half hour Brand Owner Roundtable panel discussion on:

Bracing the Green Trend – How soon? How much?

• Does biobased chemicals has a competitive advantage over petrochemicals?
• Examples of successful commercial launches of biomaterials
• Product development trends and how does it affect utilization of biobased materials
• Performance requirements and other criteria for adopting green materials
• Timeline and strategies relating to sustainability and biobased content
• Consumer acceptance - how to market and price products with biobased content?
  Panelists:
  Coating & Paint
  Peter J. Nieuwenhuizen, Director Future-proof Supply Chains
  AkzoNobel N.V.
  Laundry & Home Care
  Dr. Roland Schroeder, Corp. Director, Sustainability & Product Safety
  Henkel AG & Co. KGaA

Do not delay. Sign up now to attend the BiobasedChemAsia for unrestricted access to the above & much more! Click here to register, or contact Grace at grace@cmtsp.com.sg with any questions.

Here’s to your success in the Biobased Chemical industry!