Record High Feedstock costs. Unwavering demand. Growing competition. Market consolidation. Eco-friendly product. Customers getting more informed, sophisticated and demanding...

So as an industry player, how would you position yourself to overcome the above challenges? And how can you find a profitable niche?

At 11th Asia Surfactants Personal & Home Care Markets on 22-23 Sep, 2011 in Shanghai, we aim to show you how by spotlighting on price volatilities in feedstocks and raw materials and hence its impact on the surfactant industry.

Our "Feedstock Focus" begins with an update from Mr. Cheah Seng Chye, General Manager of IOI Group (Malaysia/Netherlands) on the "Global Oleochemicals Market Outlook". Mr. Chye will touch on:

• Current world capacity and growth
• Price forecast
• Emerging trends and applications
• Dynamics between oleochemicals and petrochemicals

You'll also hear from Dr. Charles Crawford, Technology Development Director at Sun Products Corporation, as he addresses the topic on "MES : A Multifunctional Chemistry for Laundry Formats. Learnings from the US Market".

Then there's a session on "Linear Alkyl Benzene (LAB) Market Trends", which will cover - New capacities and price forecast, delivered by a Senior Representative from Sinopec Jinling.

Additionally you'll learn all about Potential of Eco-friendly Methyl Ester Ethoxylates: Synthesis, Physical Properties & Cost Economics. This highly informative session will be presented by Mr. Katsuhiro Maeno, Director of Oleochemical Research Laboratories at Lion Corporation.

Last but not least, we've also invited Mr. Turki Alhamdan, Ethoxylates & Amines Global Business Manager at Saudi Basic Industries Corporation (SABIC) to share an update on, "SABIC & its Perspectives on the Global Ethoxylates Markets". In his speech, Mr. Alhamdan will touch on:

• SABIC Entry & Future
• EO & its importance on Ethoxylates
• Managing raw materials price volatility
• Current SABIC Vision of the Market of EO

As you can see, attending the conference will ensure that you get clarity on what to expect in the feedstocks & raw materials markets, so you can align your business interests and strategies accordingly.

Do not delay, confirm your attendance immediately as seats are filling up fast.

In the mean time, stay tuned as we share some more highlights on the agenda at the 11th Asia Surfactants Personal & Home Care Markets.

Yours Sincerely,
Grace Oh (Ms.) (Marketing Manager)
CMT - Centre for Management Technology
Tel: +65 6346 9147 | Fax: +65 6345 5928
Email: grace@cmtsp.com.sg
Website: www.cmtevents.com
Save Dates | Send to a Friend