Driven by rising affluence and increasing demand in consumer products in developing countries, the global surfactants are estimated to grow at a CAGR of 6.19% between 2012 and 2017. Asia Pacific, one of the largest surfactants producers and consumers, primarily in the Household detergent and personal cleaning, is expected to not only maintain its lead position in terms of volume and revenue, but also as reported in ASDReports, overtake North America as the second largest surfactants consumers in 2017.

At CMT's 13th Asia Surfactants Personal & Home Care Markets in Shanghai this October 17 -18, Mr. Rob Field-Marsham, Manager, Kline & Company will be elaborating more on the "The Global Market for HI&I/PC Surfactants: Focus on Attractive Personal Care Market" and sharing insights on the trends in consumer behavior and impact on product innovation, market for specialty surfactants in personal care and key drivers for surfactants consumption.

With North America and Europe fueling the growth of eco-friendly surfactants, producers and brand owners are continuing their efforts in developing sustainable surfactants and products to meet consumers' demand. Methyl Ester Sulfonate (MES), a green surfactant and alternative to petroleum-based Linear Alkylbenzene (LAB), has been in the limelight as MES projects are being launched, notably in China. Join Ms Winnie, Zhi Ming Lu, Head of Green Surfactant & Detergent, Lonkey Industrial Co. Ltd, as she throws light on "MES: Market Outlook and Application Development in Asia" and giving details in new capacity forecast and market trends.

According to marketwatch.com the worldwide market for oleochemicals is expected to reach 15 million tons in 2018 from 13 million tons in 2010, growing at a CAGR of around 6.0% from 2013 to 2018. Tasked to provide an overview of the global market outlook and developments of the oleochemicals market, Mr S. Hari, Vice President, VVF Singapore will discuss "Oleochemical Market Outlook and Developments" including supply & demand, growth strategy for sustainable market development, economics of oleochemicals vs petrochemical feedstocks and capacities expansion and forecast in the market.

Above are just few of the informative sessions to look forward to at 13th Asia Surfactants Personal & Home Care Markets conference. Make plans now to attend.

Don't miss this chance to network with Presidents, Managing Directors, CEOs, Business Managers, Sales & Marketing Managers, Purchasing Managers, R&D Directors / Managers, Corporate Planners from: Surfactants Manufacturers, Suppliers, Traders, Consumer Product Manufacturers, Intermediate & Feedstock Suppliers, Traders, Organizations / Associations, Consulting Firms, Equipment & Technology Suppliers, Banks & Financial Institutions.

Register today to secure your seat at this event! Should you have any queries, please contact Ms. Angelia at angelia@cmtsp.com.sg or (65) 6345 5701