Myanmar has opened its doors for foreign investors to manufacture locally, but they, inmost occasions, do not have any control over the distribution of these goods. But in an exception to this rule, Myanmar Investment Commission (MIC) recently granted Heineken to distribute beer in the country, a deal that may pave the way for others in the FMCG industry to deploy their own distribution network.

Join in the discussion at 2nd Myanmar Consumer Summit coming to Yangon this 27-28 October, 2014 where Heineken is among the esteemed speakers to share details on:

Accessing the Myanmar Market

• Policies that impacts business
• Distribution channels and partnership
• Rural marketing: how to penetrate and distribute products into rural areas
• Effective time to market
• How local brands are defending their market?
• Leveraging on media & advertisement?
• Import liberalization: How does it impact distribution and supply chain?

Panelists:
Myint Zaw, President, Professional Marketer Association of Myanmar
Lester Tan, Managing Director, APB Alliance Brewery Co. Ltd.
(Part of the Heineken Company)
Sandeep Kohli, Vice President (Myanmar, Laos & Cambodia), Unilever Myanmar

Plus, Edwin Vanderbruggen, Partner from VDB Loi Myanmar, the firm that assisted Heineken with securing the distribution permit will discuss more on the legal issues involving distribution and import licenses in Myanmar.

Check out the final agenda for more sessions>>>

What are you waiting for? Register Now>>> to:

• SAVE USD 75 (per person) when you pay online by 26 September with Visa/MasterCard
• SAVE USD 200 (per person) when you sign-up 3 or more people

Contact Ms. Maureen at maureen@cmtsp.com.sg or call +65 6346 9145 for assistance on registrations.

Organised By

Industry Partners

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