A new market report states Brazil produces most of its surfactants locally but the country is increasingly importing from Asia, Europe, and the United States, while Argentina imports its nonionic surfactants from Brazil and Mexico, due to the lack of domestic production of alcohol ethoxylate.

According to Colin A. Houston & Associates, the higher alcohols market has expanded rapidly at a rate of more than 4.5%/year since 2005 as new supply has come on-stream. It is also said that Asia has witnessed strong demand growth for alcohol-based products over the past few years. The demand is generated by additional requirements of liquid laundry detergent products as well personal care products. Surplus alcohols are exported to Western markets. However, trade barriers, duties and new technology could disrupt this trend.

2nd LATAM Surfactants HPC opening on 28-29 October, 2014 in Mexico City promises experts' insights on the surfactants & fatty alcohols/Ethoxylates market via the following presentations:

KEY MEGA TRENDS & THEIR IMPACT ON THE LATIN AMERICAN SURFACTANTS INDUSTRY
Hernán Cavarra, Industry Analyst - Latin America, Frost & Sullivan Latin America

GLOBAL FATTY ALCOHOL & ETHOXYLATE MARKET OUTLOOK
Joel Houston, President, Colin A. Houston & Associates

Other key speakers at the summit are:

• Carlos Serrano, Chief Economist, BBVA Mexico

• Leandro Soncini Rodrigues, Global Marketing Manager home and personal care, Oxiteno

• Juan Carlos Camargo, Division Manager (Ecology), Walmart de Mexico

• Pedro Bousono, Household Care & Grooming Commercial Associate Director,
  P & G Mexico

• Marco Vasquez, Director General, Grupo Mix Latinamericano S.A

• Andy Corr, SVP Consumer Ingredients, Elevance Renewable Sciences, Inc.

• Carlos R.Berzunza Sanchez, Director General, CANIPEC

• Luis Angel Ibarra, Innovation and Technology Personal Specialist, BASF Mexicana SA de CV

• Fabio Caravieri, Regional Marketing Manager - Latin America, Clariant S.A

• Lucero Velez, Product Manager, Grupo Givaudan SA de CV

• Armando Bonilla, Marketing Director, Grisi Laboratories

View the final program agenda for more interesting sessions

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