| COURSE
HIGHLIGHTS: |
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Understanding
the Media |
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•
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Preparing
Your Boss for the Press |
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Organising
Media Events |
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Creating
the Press Kit |
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Internal
Communications |
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•
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Aspects
of Public Affairs |
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•
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Crisis
Communication |
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Planning
Company Events |
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Working
with PR Consultants |
METHODOLOGY
First-hand learning through actual case studies, role play, handling
a crisis situation, tackle a national importance issue in a Issues
Management exercise, learn how to be a PR problem solver, Q & A
session
WHO SHOULD ATTEND
All P.R. practitioners who are responsible in dealing with the press
and public and in corporate relations including those in marketing,
human resource development, strategic planning, corporate communication,
customer service, product development, market research and administration.
COURSE
LEADERS
MR
SWITHIN MONTEIRO is a Public Relations practitioner and trainer
in Media and Public Relations. He is also advisor to several companies
in the areas of event marketing and crisis communications.
IZMEE CHE ISMAIL CM, PGDip, MBA, PhD is a brand communication
consultant and trainer. Prior to that, Dr. Izmee, held CEO Positions
in international companies like IMG Malaysia (International Management
Group, the world’s largest sports & entertainment marketing company),
G2 Malaysia and Singapore (a member of Grey Global Group) and Pesaka
Grey Sdn. Bhd.
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