COURSE HIGHLIGHTS: |
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Strategic Thinking Defined
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Determining The Direction |
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Who Are We? The First Step |
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Peering Through The Fog & Clouds |
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Reality Check: Identifying The Contradictions |
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Creative, Alternative Approaches |
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From Plan To Implementation |
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Crafting Creative Strategies |
LEARN FROM THE BEST
SYED HAMID ALHABSHI, Principal Consultant, SHA Consulting
MMIM, MIM-CPT.
Syed Hamid Alhabshi graduated from University Malaya with a Bachelor of Economics in 1972. He joined Lever Brothers (M) Sdn Bhd (Unilever) the same year in the marketing department and worked there for six years. During this period, as Brand Manager, he handled major household brands like Lux, Lifebuoy, Planta, Vim, Omo in addition to other brands. The exposure gave him a solid grounding in marketing, advertising and promotions.
.WHO SHOULD ATTEND
Senior and Middle Managers will benefit most from this workshop as it allows them to see things from different perspectives and dimensions using the relevant tools available. They will be able to apply the learnings from the workshop to create a strategic plan for their respective organisations. All personnel who need to appreciate and understand the need for Planning and its implications.
METHODOLOGY
• Use of presentations to set up the context
• Exercises to enable participants to apply their learnings
• Left & Right Brain activities to enable whole- brain learning
• Video presentations as a learning tool
• Brainstorms to generate ideas and involve participation
• Small group discussions and deliberations to synthesize data
• Plenary sessions for presenting the workshop outputs
• Participatory, action-learning approach to make work lively and engaging
• Group work is an important element of the workshop.
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