FOCUSING ON
• Corporate Events: Everybody’s Business
• Appreciation of Malaysian Protocol
• Managing the 8 Protocol Formalities
• Formation of Working Committees
• 18 Elements in Planning a Formal Event
• Issues & Challenges in Managing Protocol

PLUS! Group Exercises & Presentations

WHO SHOULD ATTEND
• Directors / Deputy Directors
• General Managers
• Public Relations Managers
• Corporate Communication Managers
• Marketing & Promotion Managers
• Event Managers & Assistants
• Business Development Managers
• Relationship Managers
• Senior Managers
• Heads of Departments
• Public Officials
• Customer Service Managers
• Customer Contact Personnel
• Public Relations Personnel
• Government Liaison Personnel
• Personal Assistants & Confidential / Senior Secretaries
• Non-Governmental Organizations (NGO’s)
• All professionals involved in protocol management and /or need to enhance their knowledge in this area

METHODOLOGY
Lectures, knowledge sharing, individual and group exercises, role plays and application of skills

PROGRAM LEADER
SYED SHEIK BIN SYED ZAIN brings to this course more than 25 years of experience in public service as an administrator and senior trainer with Institute Tadbiran Awam Negara Malaysia (INTAN) and Jabatan Telekom Malaysia.