FOCUSING ON
• 21st Century & New Age Thinking in Marketing
• Marketing Reinvented
• How Smart Marketing Can Take Us Out of Recession
• Marketing Model ( DV+ES=USP™ approach )
• Thinking Marketing , 7Ps and Purple Cow Promotion
• Target Marketing Practices
• Tracking & Auditign Brand Communication
• Using Marketing for Growth

WHO SHOULD ATTEND
• Marketing Managers & Senior Executives
• Creative Managers & Assistants
• General Managers
• Corporate Communication Managers
• Business Development Managers
• Relationship Managers
• Customer Service Managers
• Public Relation Personnel
• Heads of Department
• Senior Managers
• Government Organisations
• Non Governmental
Organisations (NGO’s)
• Other Non Marketing
Managers & Assistants
• All related personnel and those that want and to understood marketing processes while maintaining levels of marketing sophistication. The course has been adopted to suit Malaysian corporate scenarios

METHODOLOGY
The program will be conducted both via sharing of concepts and practices through lectures, as well as practical applications via free-flow discussions and in-situ projects. Participants are encouraged to bring in real life issues (non-confidential).

PROGRAM LEADER
DR IZMEE CHE ISMAIL CM; PGDip; MBA; PhD; Cert. In Adult Teaching is a strategic marketing consultant and trainer. Dr. Izmee held CEO Positions in international companies like IMG Malaysia (International Management Group, the world’s largest sports & entertainment marketing company), G2 Malaysia and Singapore (a promotions agency and a member of Grey Global Group) and Pesaka Grey Sdn. Bhd.