FOCUSING ON
• Introduction To The Malaysian Business Environment
• Strategic Thinking & Planning
• Setting The Business Direction
• Developing The Business Strategies To Achieve The Future Direction
• Finalising The Business Plan
• Effective Implementation Of The Business Plan

WHO SHOULD ATTEND
GMs/COOs, Senior to Mid-level Managers, Business or Functional Heads and those who are accountable for the successful implementation of business ventures or are new to strategic planning also all entrepreneurs. Does not require prior or specialised training in finance but some basic understanding or use of financial accounts would be helpful.

METHODOLOGY
Lectures, case studies, individual & team exercises and group discussions. Participants will learn to use the McDonald approach to strategic planning which incorporate the most useful elements of current strategic thinking associated with Balanced Scorecards and Blue Ocean.

PROGRAM LEADER
VINCENT LOH, Fellow of the Institute of Chartered Accountants in England & Wales (FCA), and Certified Professional Trainer (CPT-MIM).