Dear [name],

You would probably agree with me when I say that what happens in Brazil’s sugar industry will fundamentally shift the global sugar marketplace. So when the International Sugar Organisation projected that sugar production in Brazil might fall in 2009/10 by about 3 million tonnes in May 2009, did you sit up and take notice?

In addition to a reduced output, we also need to take into account, the sugarcane allocated to manufacture ethanol biofuel in Brazil. The introduction of the ‘Ethanol variable’ into the global sugar equation will impact supply and compound the global deficit.

7th World SugarTrade helps you demystify the ‘sugar-ethanol equation’, by inviting a leading Brazilian sugar-industry player to discuss the extent to which global ethanol demand will affect the global sugar marketplace.

We are excited to introduce Mr. Michael McDougall, Senior Vice President at NewEdge as the expert who will address the Brazilian Sugar Industry at the 2-day summit.

Mr. McDougall, who represents a largely Brazilian clientele, will not only discuss the sugar-ethanol relationship, he will also address the credit crunch in context of the Brazilian sugar industry. Mr. McDougall will also share his views on the most important question dominating the industry for 2009-2010, “Can Brazil still raise output to fill up global production deficit?”

The insights that Mr. McDougall plans to deliver will bolster your business against market uncertainties!

[name], do not wait anymore to confirm your participation at 7th World SugarTrade.