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According to Rabobank’s recent report on Sept 2009, Rebaudioside A (Reb A) could fill a sweet spot in the U.S. food and beverage market.In the report, “Stevia and the U.S. Market," the growing demand for products with greater perceived health benefits could help the sweetener grow in coming years. Annual U.S. sales of Reb A are expected to reach approximately $700 million within 5 years.

Thus with the increasing demand in the U.S. sweetener market, the third edition- SteviaWorld Americas to be held in Atlanta on 25-26 Feb 2010 will offer definitive source of information and insights on the current trends and latest developments shaping the global sweetener industry.

SteviaWorld has a proven track record as the world leading event and the #1 Stevia networking session.

2010 Conference Highlights  

• Focus on Stevia Applications in Food Products, Beverage, Pharmaceutical & Nutraceutical Products
• Market Opportunities for Stevia Sweeteners vis-à-vis Sugar and other High Intensity Sweeteners
• Flavor Masking and Sweetness Enhancing Solutions
• Technological Advancement to increase Purity Level of Rebaudioside-A
• Stevia Supply Chain Management

Book your seats early and expect to network with more than 200 participants at Steviaworld Americas 2010.

See you next year in Atlanta.

PS: Look out for our next email as we keep you posted withmore updates of the program.