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Mintel will share update on forecasted Stevia Sales across America at
Stevia World Americas.

Dear [name],

According to Mintel’s recent report on US Stevia Market, Stevia sales topped US$95 million in July 2009, and projected the market will expand to $2 billion by the end of 2011.

In fact, annual new product launches containing stevia more than doubled between 2007-2008, and in the first eight months of 2009, Mintel's Global New Products Database (GNPD) identified more than 110 new Stevia Sweetened food, drink and healthcare products were released in the US.

However, Mintel also found relatively low consumer awareness and acceptance of Stevia; their studies revealed that only 1 in 10 Americans have tried stevia and plan to continue purchasing it.

Find out more about the Stevia Market in the US, and American consumer perceptions of Stevia from Mintel’s David Browne, as he presents a valuable update on “The Rise of Stevia”, including the latest market figures for Stevia, Mintel’s forecasts for the US Stevia markets and consumer perceptions.

[name], at the Stevia World Americas conference, you’ll have the opportunity to hear on:

• Latest product innovations and trends monitored by Mintel’s GNPD (Global New Products Database)
• How brands are using advertising to introduce stevia to the market, and how they are distinguishing themselves from the competition.
• Findings of Mintel’s custom survey, which measured Consumer usage, behaviour and attitudes towards stevia, as compared to other natural and artificial sweeteners.
• Whether Stevia’s ‘all natural’ positioning matters in a market where taste is king.

Many of your industry peers have already confirmed their participation at Stevia World Americas, and you are welcome to submit your online registrations right away!

Click on the “Register Me” button below for more information.

[name], here’s to your sweet success in Stevia!