Sugar & Stevia can work in synergy! Insights at 2nd Stevia World Asia

Sugar & Stevia can work in synergy! Insights at 2nd Stevia World Asia

Dear [name],

“Imperial Sugar and PureCircle have taken a swipe at beleaguered high fructose corn syrup by teaming up to produce a range of low-calorie, alternative sweeteners for food and drinks companies. Shares in both companies jumped after they unveiled the 50:50 tie-up, Natural Sweet Ventures, which will sell sweeteners based on blends of Imperial's sugar and PureCircle's zero-calorie products refined from the stevia plant.”
~ Agrimoney.com - February 2010

The heightened consumer demand for ‘natural’, ‘healthy’ foods and beverages that taste good, means Stevia is now emerging as the world’s hottest new alternative sweetener. Blending Stevia Sweeteners and Sugar offers an excellent option for both industries. Stevia offers the benefit of being a high-intensity, low calorie sweetener, but faces challenges in terms of bulk and taste. Blending Stevia with Sugar will render finished products with the clean taste and profile of sugar, along with the health benefits of stevia.

And if you want further proof of the benefit of Stevia for sugar producers: “Based on the aggregated intelligence of 150,000-plus investors participating in Motley Fool CAPS, refined-sugar processor Imperial Sugar has earned a coveted five-star ranking. The company recently formed a JV with Malaysian company PureCircle to market and produce patented Stevia, a sugar substitute that is 3 times as sweet but has no calories. MAJOR UPSIDE!”
~ The Motley Fool Investment Community, March 2010

[name], if you are keen on exploring the opportunities to work with the Stevia industry, you should clear your schedules to attend the 2nd Stevia World Asia conference, meeting in Shanghai on 20-21 April 2010.

The conference will provide a golden opportunity to network, exchange ideas, discuss key issues, and explore potential ventures with stevia growers, producers, refiners, food ingredients companies, flavour companies, healthcare/pharmaceutical companies, sweetener companies, consultants, researchers and more from around the world.

With over 2000 stevia-sweetened products launched in 2009, and health conscious consumers wanting more, Stevia has become an F&B trend that you can’t ignore, and 2nd Stevia World Asia the event you can’t afford to miss!

Click on the links below to explore the conference agenda, and confirm your participation in the conference:

Look forward to meeting you at 2nd Stevia World Asia!

Best Regards,
Ms Annie Ho (Marketing Team)
Centre for Management Technology
80 Marine Parade Road #13-02 Parkway Parade Singapore 449269
DID: +65 6346 9145 | Fax: +65 63455928
Email: annieho@cmtsp.com.sg

PS: The industry buzz is that the EU is going to approve Stevia sweeteners soon, and CMT’s 2nd Stevia World Europe in Geneva on 18-19 May is going to be the 1st industry networking meet after the much anticipated announcement. I will be sending you updates on EU market opportunity and the 2nd Stevia World Europe conference soon!