MES is currently being used as a main washing component in laundry detergent brands as TOP. Beyond reducing CO2 emissions during washing, MES boasts such outstanding features as high detergency, biodegradability and hard water tolerance. MES has also received high ratings for both its environmental functionality and its capabilities as a washing component.
Source: Lion Corporation news release: http://www.lion.co.jp/en/press/html/2010011f.htm

For more insights on how `Lion will continue to introduce its proprietary research technologies and brands to Northeast Asia and the ASEAN region while undertaking proactive business development' and explore Green Surfactant, MES and MEE development in China , Asia and Japan , attend CMT's 10th Asia Surfactants Personal and Homecare Markets on the 16-17 Sept 2010 in Shanghai.

Specific topics and speakers to look out include:

• Mr Takahiro Okamoto, Research manager of Fabric Care Research Laboratories, R&D Headquarters, of Lion Corporation who will be presenting the topic::
  Latest innovation in Heavy Duty Liquid, Ultra Compact, High Performance and Green Detergent in Japan/Asia
  - An overview on Japanese/Asian laundry detergent market
  - Trend in the detergent industry in Asia/Japan
  - Production and delivery form of Methyl Ester Ethoxylate (MEE)
  - Performance and formulation of MEE in laundry detergent
• Senior Representative from Guangzhou Lonkey Co. Ltd who is addressing the subject on:
  Green surfactant development in China and MES Market  

To find out what else we have lined up on 16-17 September, >>CLICK HERE<< to view the brief program agenda.

You will also want to confirm your attendance immediately as seats are filling up fast. Click on the ‘register’  button below to visit our online registration page.

In the mean time, stay tuned as we share some more highlights on the agenda at the 10th Asia Surfactants Personal & Homecare Markets !

Look forward to meeting you in Shanghai!