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“Going green has become popular with professionals in the painting industry as well as with consumers across the board, and professionals are keeping up with the interest in green coatings from all perspectives, both by acknowledging the demand aspect as well as from the perspective of meeting regulations by specifying the appropriate product,” said Revnew*.

“Recent technological advances in environmentally responsible coatings have also brought a new generation of performance-rich interior products to the market that offer even longer-lasting durability and high-end aesthetics, along with application ease,” Revnew continued.
 (*Steve Revnew, Vice President of Product Development, The Sherwin-Williams Company)
Source: Coatings World | March 29, 2010 | “Green” Coatings Market is Growing

With Sustainability and Green Coatings as the latest keywords of the industry, interested parties will be delighted to know that the 11th Coatings Asia Markets on 13 – 14 October, at Mövenpick Hotel Saigon, Ho Chi Minh City, Vietnam will include first-hand knowledge and tips from our established speakers covering the following topics:

• Green Chemistry: Shift towards Renewable Materials in Asia
  - Conventional to renewable sources – challenges & trends
  - Approach to innovation and sustainability
  - Advances in products and processes
  Speaker: Ms. Chia Puay Koon, Regional Marketing Manager (Asia Pacific)
  Dow Chemical Company (Dow & BASF receive Presidential Green Chemistry Challenge Award for HPPO Technology)
• Greenability for the Coatings Industry
  - Green additives: Approach
  - Requirement: Low VOC, renewable materials, eco-labelling, etc.
  - Outlook for the sector
  Speaker: Mr. Sang Van Pham, Chief Representative – Vietnam
  BYK-Chemie
• Trends in Environmentally Friendly Biocides for Coatings
  Speaker: Dr. Michael Gerle, Vice President APAC, Material Protection Products
  Lanxess Singapore

For more information on our agenda and speakers to date, please click here. To confirm your seats for the 11th Coatings Asia Markets, please click the link below to register with us online.

Thank you, looking forward to meeting you at Mövenpick Hotel Saigon in Ho Chi Minh City, Vietnam! Meanwhile, do keep track of our latest updates via our emails or website!