Reusable & Refillable Packaging,

29 Apr, 2021

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Game-Changing Solution for a truly circular packaging economy 

Brandowners including Unilever, Nestlé, and PepsiCo, are rolling out reusable and/or refillable packaging for certain products in an attempt to phase out single-use plastics and cut down on plastics waste.

Unilever launches new deodorant packaging that is circular by design, with a reusable stainless-steel case that can be refilled with deodorant sticks. Jan 28, 2021 ~ Packaging World

Big brands like Häagen-Dazs and Tide are testing reusable packaging. Jan 24, 2019 ~ Vox

Can this alternative packaging system be successfully implemented ? Are we ready for reusable & refillable systems ?

What is the EU Commission’s perspective, existing rules including binding targets for reusable packaging ?

Concerns over reusable packaging and virus transmission have subsided after scientists and health experts from various countries signed a statement on 22 June 2020 declaring reusable packaging is safe to use, by employing basic hygiene.

Tackling packaging waste, innovative reuse business models presents attractive opportunities that meet public demands, save on material costs, and reduce the need for single-use packaging.

Join the authoritative panel of speakers that will share insights on where this alternative packaging system is going, what models exist and how brandowners can jump into this opportunity.


Maja Desgrees du Lou, Policy Officer for Packaging and Packaging Waste Directive, 
  European Commission, DG Environment

Nick Dornheim, Advisor Environment & Sustainability, EuroCommerce

- Clarisse Chervet, Front End Innovation Manager, Valrhona

- Mirek Lizec, Executive Director, MIWA Technologies

Brad Barron, Chief Innovation Officer, Alternative Packaging Solutions

Christopher Krohn, Portfolio Lead, IDEO

Brian Bauer, Algramo Circular Economy & Alliances, Algramo

Date: 29 April 2021

Email if you require more information and/or wish to register. 


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Not sure if you can join us live? 

Do register anyway to purchase the event recording, available after the live streaming.

Register now at only €195
Register for both webinars at only €340

Dedicated Networking Room for only €595

  • 1 delegate pass to access the virtual meeting
  • 1 networking room in CMT MEET’s networking lounge, which can host up to 5 attendees at one time
  • Unlimited use of the networking room for setting up group meetings/discussions
  • Your logo will appear on the networking room
  • Your logo and profile will appear on the virtual meeting website, with a link to your site
  • Your logo on event banner




Maja Desgrees du Lou
Policy Officer for Packaging and
Packaging Waste Directive
European Commission, DG Environment  


Nick Dornheim
Advisor Environment & Sustainability


Clarisse Chervet
Front End Innovation Manager


Mirek Lizec
Executive Director
MIWA Technologies


Brad Barron
Chief Innovation Officer
Alternative Packaging Solutions


Christopher Krohn
Portfolio Lead


Brian Bauer
Algramo Circular Economy & Alliances