Game-Changing Solution for a truly circular packaging economy
Brandowners including Unilever, Nestlé, and PepsiCo, are rolling out reusable and/or refillable packaging for certain products in an attempt to phase out single-use plastics and cut down on plastics waste.
Unilever launches new deodorant packaging that is circular by design, with a reusable stainless-steel case that can be refilled with deodorant sticks. Jan 28, 2021 ~ Packaging World
Big brands like Häagen-Dazs and Tide are testing reusable packaging. Jan 24, 2019 ~ Vox
Can this alternative packaging system be successfully implemented ? Are we ready for reusable & refillable systems ?
What is the EU Commission’s perspective, existing rules including binding targets for reusable packaging ?
Concerns over reusable packaging and virus transmission have subsided after scientists and health experts from various countries signed a statement on 22 June 2020 declaring reusable packaging is safe to use, by employing basic hygiene.
Tackling packaging waste, innovative reuse business models presents attractive opportunities that meet public demands, save on material costs, and reduce the need for single-use packaging.
Join the authoritative panel of speakers that will share insights on where this alternative packaging system is going, what models exist and how brandowners can jump into this opportunity.
- Maja Desgrees du Lou, Policy Officer for Packaging and Packaging Waste Directive,
European Commission, DG Environment
- Nick Dornheim, Advisor Environment & Sustainability, EuroCommerce
- Clarisse Chervet, Front End Innovation Manager, Valrhona
- Mirek Lizec, Executive Director, MIWA Technologies
- Brad Barron, Chief Innovation Officer, Alternative Packaging Solutions
- Christopher Krohn, Portfolio Lead, IDEO
- Brian Bauer, Algramo Circular Economy & Alliances, Algramo
Date: 29 April 2021
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