China and India are expected to consume 360 million tonnes of protein by 2025, up from 171 million tonnes in 2000.
The high protein demand in Asia has helped to boost the livestock industry – driving its value to increase from $192 billion to nearly $517 billion in the last 30 years.
However, the thriving livestock market in Asia has also come under the scanner for its poor handling of greenhouse gas emissions, deforestation, water resources and other negative fallouts.
The Coller FAIRR Protein Producer Index, that assesses 60 of the world's leading animal protein producers across nine sustainability categories, found that on the average, Asian companies scored 17%, demonstrating some of the lowest average scores on greenhouse gas emissions disclosure, deforestation, water scarcity and antibiotics management.
Food safety is another major concern in the Asian proteins production market as only 57% of Asian companies demonstrated some level of certification by schemes recognized by the Global Food Safety Initiative.
The rise of plant based as well as lab meats that have proven to provide the same taste, texture and flavor of animal proteins without using the actual animal – is the biggest disruption to the livestock and animal agriculture industry. The growing popularity of Beyond Meat and Impossible Burger, and the exciting possibilities of cultured meat and dairy, show that consumers are keen to go beyond real animal based food.
How are Asia’s animal based protein producers addressing these issues? Can investors in the industry play a role in pushing for more greener practices? How will the alternative protein market and traditional proteins compete against each other?
For answers, attend CMT’s 3rd Food Proteins Asia on 18-19 February 2020 in Singapore.