Retail sales of cleaning products in the Americas – Latin and North America combined – stood at over USD55 billion in 2020, with projected USD60 billion by 2025. While North America faces the challenges of a mature marketplace, unmet long-term potential in Latin America is estimated to be over USD9 billion, opening up opportunities beyond 2025.
- Highlight key strategic themes shaping the cleaning products marketplace
- Discuss the evolution of system vs silo approach to product innovation in the developed North America
- Discuss frugal innovation trend in Latin America in view of the COVID-driven middle class reset
- Conclude with key strategic takeaways, also integrating sustainability agenda in the context of the above trends in NA and Latin America
Ms. Catalina Flores, Research Analyst