Juliana Lugo brings over 10 years of experience working with FMCG's in the development of inclusive and sustainable value chains. She currently serves as Director of Sustainable Business Development at HyperESG, where she leads the design and operation of recycling collection chains based on market-driven operational and financial logic, driving competitive recycling across Latin America. Her approach combines technical expertise with a strategic understanding of social, economic, and regulatory contexts to structure solutions that connect sustainability with business outcomes.