Eric Appelman has joined Aduro on the 1st of September as its Chief Revenue Officer.

Eric, 60, is a Dutch national, was trained as a chemical engineer, and brings 35 years of experience in the chemical industry in a variety of disciplines and companies. After 3 years with Unilever working on processing edible oils, he switched to Unilever’s chemicals business (later acquired by ICI), working with renewable chemicals in technical-commercial and customer-facing roles for 12 years. Next he was technical director at Sigma Coatings, the second largest European paint company until its acquisition by PPG, for the Marine & Protective coatings business. Eric subsequently became Executive Vice President at Swedish chemical multinational Perstorp, accountable for innovation, market development and corporate strategy, for 8 years. After that he had non-executive roles at some startup companies and spent 6 years as CTO and Marketing & Sales Director at Brightlands Chemelot Campus, a unique and highly successful industrial environment in the Netherlands where more than 100 companies and more than 3000n professionals work on scaling the material and process technologies for the chemical industry of the future (with obviously a lot of focus on electrification, recycling and biogenic raw materials).

Eric met Aduro at the Brightlands Chemelot Campus and was immediately captivated by its unique technology, which offers decisive  advantages versus more traditional recycling technologies, by eliminating the need for costly posstreatment to remove unsaturation and heteroatoms, by accepting more contaminated, hence more affordable and available input streams, by a lower energy consumption, and by lower losses to char and fuel gas.