With a deep Commercial background in the paper, packaging and fibre industries, this executive brings a unique combination of strategic leadership, market insight and hands on transformation experience to the moulded fibre sector.

Over a multi decade international career, he has led global sales, marketing and commercial excellence as well as general management functions, shaping customer centric strategies and driving business growth across Europe, Africa, the Americas and Asia Pacific.

His achievements include building and steering high performing commercial organisations, leading complex transformation programmes, and developing global key account structures that strengthened customer partnerships and unlocked new business opportunities.

Known for an inclusive and communicative leadership style, he balances innovative thinking with structured execution—consistently enabling organisations to navigate change and accelerate growth.

As the current Director for the Refined Fibre Business & B2B at the WEPA Group, he works at the forefront of fibre based innovation and sustainable material solutions. His perspective spans market development, customer needs evolution and strategic opportunity identification—expertise particularly relevant to an industry rapidly advancing toward circularity and next generation fibre technologies.