Juan Pablo is a socio-environmental entrepreneur with a career defined by his passion for sustainability and social impact. With a degree in Corporate Communication from Universidad Anáhuac and a Green MBA from Universidad del Medio Ambiente, he has dedicated over a decade to transforming how businesses and individuals interact with the environment.
He began his career at Zimat Consultores, where he gained deep insights into crisis management, and quickly rose to lead strategic planning at Extrategia Comunicación y Medios. In 2010, he founded Csustentable, a trailblazing communications agency focused on social and environmental issues. For 13 years, he led high-impact projects across Mexico, Argentina, and Brazil, driving the development of renewable energy and corporate sustainability strategies.
In 2020, Juan Pablo made a decisive shift towards responsible consumption by creating Pide Rural, a groundbreaking initiative offering regenerative agriculture products that challenge the status quo. Pide Rural has become a reference point for educating consumers on the environmental footprint of their consumption. Two years later, he launched Reciclaje Rural, an innovative service that recovers and revalues waste, preventing tons of materials from ending up in landfills or natural areas.
Under his leadership, Reciclaje Rural not only recovers 10 tons of waste monthly but has also formed strategic alliances with recycling giants like PeTStar and ECOCE, launching pilot programs for flexible plastics recycling. His vision extends beyond waste collection; he seeks to integrate consumers and businesses into a circular economic model that prioritizes social and environmental well-being.
Juan Pablo is not just driving projects; he is inspiring real, measurable change in the way we live and consume, proving that it’s possible to create a positive and sustainable impact while building profitable businesses.
