COURSE HIGHLIGHTS:
• Understanding the Media
• Preparing Your Boss for the Press
• Organising Media Events
• Creating the Press Kit
• Internal Communications
• Aspects of Public Affairs
• Crisis Communication
• Planning Company Events
• Working with PR Consultants

AFTER ATTENDING THIS PROGRAM, YOU WILL RETURN TO YOUR JOBS WITH…
• A comprehensive overview of the intricacies of Public Relations
• A better understanding of the role of Media Relations
• Knowledge of developing information for the press 
• Knowledge of preparing well organised media events
• Better understanding of Internal Communications
• Knowledge of handling a communication crisis

METHODOLOGY
First-hand learning through actual case studies, role play, handling a crisis situation, tackle a national importance issue in a Issues Management exercise, learn how to
be a PR problem solver, Q & A session

WHO SHOULD ATTEND
All P.R. practitioners who are responsible in dealing with the press and public and in corporate relations including those in marketing, human resource development, strategic planning, corporate communication, customer service, product development, market research and administration.

LEARN FROM THE BEST

MR SWITHIN MONTEIRO is a Public Relations practitioner and trainer in Media and Public Relations. He is also advisor to several companies in the areas of event marketing and crisis communications.

He brings to this training his wide experience in newspapers, both as a journalist and editor, in-depth knowledge of marketing support for sports and entertainment events, production of promotional radio shows as well as editing of training and motivational publications.

A hands-on trainer, Mr. Monteiro has provided media and public relations services and staff training for several companies. He served as an advisor to the Ministry of National Unity and Social Development for its Kamu Aku Seiring campaign in 2003.

He was also the consultant for  projects such as the launch of KL Sentral, the development of  “Top of the Pubs”, the Malaysian International Jazz Festivals, Australian Music Showcase, Le Tour de Langkawi , JVC Asian Badminton Championships. He was also the producer of promotional radio shows for Hongkong Bank and Shell Malaysia.

Prior to establishing his specialist agency, Swithin Monteiro Media - PR,  Mr. Monteiro was an account supervisor and core member of the media training team at Burson-Marsteller.

Mr. Monteiro is a graduate in Mass Communication studies from Universiti Sains Malaysia.

IZMEE CHE ISMAIL CM, PGDip, MBA, PhD is a brand communication consultant and trainer. Prior to that, Dr. Izmee, held CEO Positions in international companies like IMG Malaysia (International Management Group, the world’s largest sports & entertainment marketing company), G2 Malaysia and Singapore (a member of Grey Global Group) and Pesaka Grey Sdn. Bhd.

In 2003 Dr. Izmee founded Esmile Limited (New Zealand), brand communication consulting company, to conduct businesses in Australasia. Then this year, his second company, Esmile General Sdn Bhd was established to take advantage of demands in Malaysia, Singapore, Indonesia and Hong Kong. Dr. Izmee started his career in Marketing and PR which led to promotional work handling large events like Le Tour de Langkawi, the Dunhill and Kent events, Johnnie Walker Classic golf tournaments and many more.

His experience in international events earned Dr. Izmee a front page entry in a New Zealand business newspaper billing his as “A world event expert” and soon after the Trusteeship in New Zealand’s largest ballooning event, the Balloons over Waikato Charitable Trust.

From 1980, Dr. Izmee lectured on part-time basis in London, Kuala Lumpur, and Auckland and Hamilton in New Zealand. His contribution in the academic affairs at Waikato Institute of Technology in New Zealand earned him the prestigious award, the MVP in 2006. Dr. Izmee has also been engaged as Speaker and Trainer in Marketing and Promotions seminars in Malaysia, Singapore, New Zealand and Australia.

CERTIFICATE OF COMPLETION
A Certificate of Completion will be awarded upon successful completion of each course. This serves as evidence of your personal and professional commitment to you career.

COURSE TIMING
Registration: 8.30 am, Course Begins: 9.00 am, Morning Coffee: 10.30 am,
Lunch: 12.45 pm to 1.45 pm, Tea Break: 3:30 pm, Course Ends: 5.00 pm