FOCUSING ON
• Corporate Events: Everybody’s Business
• Appreciation of Malaysian Protocol
• Managing the 8 Protocol Formalities
• Formation of Working Committees
• 18 Elements in a Formal Event
• Issues & Challenges in Managing Protocol

PLUS! Group Exercises & Presentations

AFTER THIS PROGRAM, YOU WILL RETURN TO YOUR JOB…
• Appreciating the importance of the right use of protocol in corporate events
• Understanding the sensitivity of protocol in any form at corporate events
• Observing and conducting the correct form of protocol procedures and practices required in a formal ceremony
• Being better able to cope and manage unpleasant moments with confidence, finesse and diplomacy
• Enhancing your protocol skills in managing future events successfully

A  “MUST-NOT-MISS”  PROGRAM FOR
• Directors / Deputy Directors
• General Managers
• Public Relations Managers
• Corporate Communication Managers
• Marketing & Promotion Managers
• Event Managers & Assistants
• Business Development Managers
• Relationship Managers
• Senior Managers
• Heads of Departments
• Public Officials
• Customer Service Managers
• Customer Contact Personnel
• Public Relations Personnel
• Government Liaison Personnel
• Personal Assistants & Confidential / Senior Secretaries
• Non-Governmental Organizations (NGO’s)
• All professionals involved in protocol management and /or need to enhance their knowledge in this area

METHODOLOGY
Lectures, knowledge sharing, individual and group exercises, role plays and application of skills

LEARNING PARTNER
SYED SHEIK BIN SYED ZAIN brings to this course more than 25 years of experience in public service as an administrator and senior trainer with Institute Tadbiran Awam Negara Malaysia (INTAN) and Jabatan Telekom Malaysia. Syed Sheik is highly sought after for his special forte in Protocol Management for domestic as well as international events. He has been involved in consulting and training for the government, private sector as well as multinational corporations within Malaysia and Brunei Darssalam for over 20 years. He also conducts management, communication and motivation training courses. He was one of the panel speakers on protocol management during a weekly motivation programmed aired over Radio Television Malaysia since 1996.

Among some of the organizations that have benefited from his counsel and services are Jabatan Perdana Menteri, Jabatan Perkhidmatan Awam, Kolej Latihan Pegawai Polis Di Raja Malaysia, Pejabat Setiausaha Kerajaan Johor dan Negeri Sembilan, Bintulu Development Authority, Bank Negara, Universiti Malaya, Dewan Bahasa dan Pustaka, Sime Darby HRD Centre, Multimedia Development Corporation, Tenaga Nasional Bhd, MAS Training Academy, Tanjung Public Limited, Aetna Insurance Bhd, Klang Port Sdn Bhd, MIMOS Smart Computing Sdn Bhd and Shell Malaysia Trading Sdn Bhd to name a few.

Syed Shiek is a graduate from the Cranfield Institute of Technology, United Kingdom and is a certified trainer in training methodology from INTAN.

CERTIFICATE OF COMPLETION
A Certificate of Completion will be awarded upon successful completion of each course. This serves as evidence of your personal and professional commitment to you career.

COURSE TIMING
Registration: 8.30 am, Course Begins: 9.00 am,
Morning Coffee: 10.30 am, Lunch: 1.00 pm to 2.00 pm,
Tea Break: 3:30 pm, Course Ends: 5.00 pm