25-26 Feb, 2010 - Atlanta, U S A
W Atlanta Midtown Hotel
W Atlanta Midtown Hotel
Advancing Stevia's Position as Mainstream Sweetener
Stevia hit the big stage when it was granted no-objection by FDA regarding safety of certain rebaudioside-A as food ingredient at the end of 2008. Once solely a supplement ingredient, stevia has since entered the big playing field of large consumer packaged goods (CPG) applications.
By middle of 2009, US stevia sales topped US$95 million, a near 5-fold increase over the US$21 million in the entire 2008. Mintel forecasts that the growth will soar to more than US$2 billion by end of 2011.
Stevia's USPs of guilt-free, all natural sweetness were seen as the holy grail of sweetener. But are CPG companies rushing to embrace the new sweetener? What are their concerns regarding safety, quality and formulation? What can the industry do to scale up the availability of stevia and ensure reliability of quality and supply?
Popularity of stevia has not gathered steam in the consumer sector. Mintel's consumer survey reveals nearly 70% of Americans have no idea what is stevia and 11% even say they think stevia is unsafe and don't intend to try it. The research by Rabo bank echoes the same sentiment, with only 11% saying they have tried stevia and will continue using it, and 25% saying they may be interested in trying it.
Taste profile remains a big obstacle to stevia's growth. Various flavouring companies have introduced flavor masking/modification and sweetness enhancement solutions without detracting from the perceived benefits of its natural status.
From finance to cultivation to varietal development to flavours and formulation, CMT's Stevia World Americas will bring you up to speed with the latest market developments and technological innovations.
Hot Issues to be discussed at CMT's Stevia World Americas
Come to CMT's Stevia World Americas to gather latest information and establish new links and relationships. Regular updates of the event and other interesting industry news and reports will be available on www.steviaworldforum.com
You will network with
* Stevia Growers/Producers/Refiners - F&B companies * Pharmaceutical companies * Food ingredient companies * Flavour & fragrance companies * Sugar and sweetener companies * Horticulture companies * Biotech Research Institutions * Equipment suppliers * Institutional Investors
We are pleased to share Dr. Richard Kraska's detailed report on Stevia World Americas. The Atlanta conference attracted over 150 attendees from all over the world. Participants included growers, processors and formulators sprinkled with scientists and consultants of various expertise. This report outlines some of the most important information and insights shared over the 2-day conference.
History & Markets for Stevia Sweeteners
The first morning session was a very interesting introduction filled with knowledgeable speakers like James Kempland of GLG looking back at the history of stevia and Michael Movitz of SPINS looking forward at market potential and consumer attitudes. According to Michael Movitz Consumer surveys show a large interest in stevia sweeteners but not all consumers who are interested have tried stevia sweetened products. So there seems to be quite an untapped market for stevia sweetened products.
Regulatory Status, Quality & Labeling
The first morning session also discussed the current regulatory situation in the US with FDA and quality issues.
We learned that the big hurdle with FDA has been cleared with several GRAS notifications receiving no objection letters from FDA for both purified reb A and mixed glycoside products. However, the FDA is insisting that all marketers submit GRAS notifications and has enlisted the help of customs agents to make sure that no sweetener product for food is successfully imported if the product is not on the FDA GRAS Inventory. In submitting a GRN, the single most important piece of data is the analytical skill with which the notifier demonstrates that the purity of the product is at least 95% steviol glycosides on a dry weight basis. We also learned that FDA is actively monitoring the purity of sweetener samples in the marketplace, demonstrating that FDA intends to enforce the purity requirement.
FDA has been less active with guiding industry on labeling issues. We learned that a number of terms have been used as common or usual names on ingredient labels without challenge but that FDA is probably monitoring the situation with respect to consumer understanding and accuracy. As products of diversified composition come to market, labeling terms will be more challenging. The term natural has been successfully used in the marketplace and seems to be consistent with less than clear guidance from FDA. It was noted that approvals will likely soon come in many other countries but the process is not automatic and country-specific procedures need to be followed. There is promise that the regulatory community will accept slightly wider specifications to allow for small quantities of reb D and reb F, which will be helpful for variations in compositions found in certain growing regions and climates.
The analytical data on stevia products are important to demonstrate adequate purity to FDA and consistency of composition to customers. The analytical methods used for stevia are fairly complex and the importance of subtle techniques was discussed by Mitzi Rettinger from Cerriliant Corporation.
Significant Scientific Breakthroughs in Stevia
The afternoon of the first day, the discussion continued on scientific issues, namely product composition and taste. We learned from Wixon’s Mariano Gascon and Justine Lord from Naturex that purified stevia varies in composition depending on plant genetics, growing region, climate, and weather. There was information conveyed on sweetness and taste profiles and we learned that chemical composition is important.
There are also many alternatives for combinations of stevia sweeteners with flavor enhancers to customize taste profiles. So there is much room for the development of products with varying composition where the taste is tailored to suit particular food products. In addition, there was a talk by DSM Nutritional Products on some new data indicating that high doses of steviol and steviol glycosides can improve cognitive function in laboratory animals.
Growing Stevia & Manufacturing Stevia Sweeteners
On the second day we learned more about growing and manufacturing processes in the stevia value chain from key growers like Wisdom Natural Brands, Sun Fruits Ltd, and Imperio Guarani SA (Paraguay), refiners like Prodalysa Ltda. (Chile) and Novasep Process (USA) as well as researchers like Prof. Dr. Silvio Claudio da Costa from The State University of Maringa (UEM – Brazil).
There are many regions of the world which can grow stevia. As a perennial plant, an important key to yield is the climate and the number of cuttings that can be made each year. There are also several natural genetic variants of the stevia plant. Identifying an optimum region is challenging because the longer sunlight periods in temperate regions counteract the more consistent weather in tropical areas.
We heard heartwarming stories on how stevia is improving the income of many small farmers in less developed countries. Stevia is competing well for acreage with marijuana--- another unexpected benefit of stevia! We learned that the extraction process is very complex and there are many options to obtain high purity glycosides of varying composition.
Why Stevia World Americas was an important conference:
Stevia is certainly big business now—it is estimated that the total worldwide investment is in excess of $1 billion and sure to grow. The meeting was well worth attending. I met many interesting people from all corners of the industry. Many people are still trying to find their niche on how to participate in this growing industry. Attendance was very useful for all that want to participate in stevia’s future.
25 Mar, 2010
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"One year on, PureCircle says, “stevia becoming mainstream”
OAK BROOK, ILLINOIS - January 27, 2010 –It’s been a little more than a year since the zero-calorie, all-natural sweetener, Reb A attained GRAS status in the U.S. for use in food and beverages. Regulation of stevia in the U.S. and other parts of the world ignited a strong interest in the natural sweetener from both manufacturers and consumers during the past year. Not surprisingly, the first products with stevia to market were tabletop sweeteners and beverages. But because of its naturally broad appeal, stevia is now making its way into other categories as well.
“The interest we’ve experienced across food and beverage categories continues to reinforce that stevia is on its way toward becoming a mainstream ingredient,” commented Jason Hecker, director of marketing, PureCircle USA. “In the past year, we’ve partnered with companies to deliver great-tasting products across global markets in diverse categories from beverage to dairy. All these new products continue to drive stevia into the mainstream. Reinforcing this, we have proprietary research conducted earlier this month that indicates nearly half of all women in America are aware of stevia. This is a significant increase from eight months ago when we conducted our initial study.”
Research presented during PureCircle’s global Webinar in May from a mom-focused study indicated that just five months after GRAS status was achieved for stevia-derived Reb A, one in three moms were aware of stevia. (To view the Webinar, go to www.purecircle.com)
“We’ve seen clearly that acceptance has been not only as a zero-calorie solution, but also as a wonderful way to reduce calories in the ‘full-calorie’ products consumers’ love,” says Hecker. “And we are especially excited to see the recent move into products outside of beverage and tabletop.” Here’s a brief review of some of the latest stevia-sweetened products to debut globally over the past six months:
White Wave Foods, a subsidiary of Dean Foods, introduced Silk® Chocolate Light soymilk, offering consumers a naturally-sweetened, lower calorie option with only 90 calories per serving. Another product that came onto the market as a lower-calorie version of a higher-calorie favorite was Trop 50 orange juice drinks. It quickly became a $100 million brand and recently added two new varieties—Pomegranate Blueberry and Pineapple Mango.
Zero-Calorie Sobe Lifewater also got a very positive response from consumers, so the line was extended with two additional flavors: Strawberry Dragonfruit & Cherimoya Punch. Further PepsiCo launches includeAquafina Plus Vitamins 10 Calin Canada—the nation’s first low-calorie vitamin-enhanced water to feature a pure stevia extract, all-natural sweetener—and the low-cal, hydrating beverage G2 from Gatorade, which debuted in Mexico in three 100% naturally sweetened flavors.
Other notable international flavored water launches came from Group Danone and Frucor. Group Danone’s Bonafont recently rolled out a stevia-sweetened version of its Levite brand flavored water into Latin America. And Frucor introduced New Zealand’s first low-calorie, vitamin-enhanced beverage, featuring a stevia-derived sweetener.
Beyond beverages, Nestle rolled out Yoco Yogurt and Bliss Drinkable Yogurt in Malaysia. Both of these dairy products are naturally sweetened with zero-calorie, stevia. In New Zealand, Goodman Fielder’s Meadow Fresh Lite Yoghurt was reformulated to replace the sucralose in it with naturally-derived Reb A from stevia. It’s now being promoted as ‘naturally sweetened.’
Shortly after France gave regulatory approval to Reb A last September, Whole Earth Sweetener Co. announced plans to introduce its all-natural, zero-calorie, tabletop sweetener, PureVia™ into the market. The PureVia tabletop product was also recently launched into Mexico and Australia.
The introduction of all of these products is indicative of the global interest in and desire for a natural, zero-calorie sweetener that tastes great. Stevia-derived Reb A is meeting that desire.
About high-purity Reb A:
High-purity Reb A is the world’s first all-natural, zero-calorie sweetener derived from the Stevia Rebaudiana plant. For more on Reb A visit www.reb-a.com
About PureCircle:
PureCircle is a pioneer in the extraction of natural goodness from plants and a leading global producer of natural high-intensity sweeteners, including high-purity Rebaudioside A (Reb A). The company has a vertically integrated supply chain operating in three continents. Activities range from breeding of proprietary stevia varieties, sourcing of dry stevia leaves and extraction, and refining of crude extracts into sweeteners to the marketing of these sweeteners to food and beverage manufacturers worldwide. PureCircle is listed on the London Stock Exchange AIM market with the ticker symbol: LSE.PURE. For more information, visit www.purecircle.com.
For More Information:
Kitty Kevin
815.398.6860
22 Feb, 2010
Webinar Recording: Stevia- Taking the Next Steps
Duration:1 hour
Held in conjunction with Stevia World Americas, a 1 hour webinar, “Stevia-Taking the Next Steps” was held on 17 Feb 2010. During the webinar, GLG Life Tech Corporation’s David Bishop, EVP of International Affairs and James Kempland, VP of Marketing pinpointed 6 key areas that the sector needs to look into, to meet growing global demand, as well as taste, quality and cost challenges.
David Bishop and James Kempland also participated in a lively discussion that covered the history of the Stevia industry, parallel events that are supporting current demand, and GLG’s plans for future expansion. Their structured presentation also covered Breeding High-Reb A content Stevia, Increasing Stevia Sweetener production capacity, ensuring consistent quality and taste, Formulation and technical support issues, marketing & new product development and more.
There was also a 25-minute question and answer session, where David & James answered pre-submitted questions on sourcing, flavor masking, and even product positioning concerns.
Stevia Experts David Bishop & James Kempland...
David Bishop & James Kempland are right at the heart of the Steviarevolution, which is stirring up a wave of change in the food & beverage industry with its ‘all natural’ and zero calorie profile.
DAVID BISHOP- EVP International Affairs, GLG Life Tech Corp:David Bishop has more than 25 years of experience in international business including organizational, educational, and managerial responsibilities. He has lived and worked as an expatriate in a cross cultural/cross linguistic environment for more than 15 years and has completed assignments in over 40 countries.
Mr. Bishop is currently the chairperson of Qingdao Runde Biotechnology Co., Ltd. a stevia production facility that GLG acquired on December 18, 2006. He has played an intricate role in the company’s ramp up of its industrial capacity for three years in China and is now back in the United States as the market continues to develop in the West. He holds a Master of Science in Management from Georgia State University, a Bachelor of Arts in Psychology from Clemson University, and is a graduate of the Yon Sei University Korean Language Institute in Seoul, Korea.
JAMES KEMPLAND- VP Marketing, GLG Life Tech Corp: James Kempland leads the strategic marketing division for GLG. He brings a diversity of experience in high intensity sweeteners, agriculture and supply as well as marketing for consumer package goods. He has worked for and with firms such as Monsanto, NutraSweet, Kraft, Proctor & Gamble and other leading multinationals within the food and beverage industry.
He has managed marketing communications for portfolios of the largest brands in the beverage alcohol category, Brown-Forman, Constellation, Miller and Diageo. He holds a Bachelor’s degree in Business Administration from Maryville University-St. Louis.
Couldn’t tune in live on 17 Feb? Want to listen again? Simply provide your details in the form below ... and we'll email you the webinar replay immediately.
19 Feb, 2010
Stevia World Americas is just 2 weeks away, this will be your last chance to register, especially if you are keen to network with the who’s who in the stevia industry.
This conference has attracted a good mix of industry players and end-users, please see pie-chart below for the detailed breakdown:
Do join us at Stevia World Americas and be part of the revolution. You can register now at <<CLICK HERE>>.
Hope to see you on 25-26 February in Atlanta!
11 Feb, 2010
According to the recently published ‘Global Stevia Industry Perceptions Report 2009’, tackling the taste profile and after-taste tops the list of industry concerns. That’s why Stevia World Americas has made Flavor Solutions as one of the key agenda. Top ingredient companies, Wixon Inc. and Overseal Natural Ingredients will be sharing about their technologies that can improve the taste profile of Stevia sweeteners.
For more information on Wixon’s presentation, please see their press release below. A range of other topics covering the stevia market outlook, safety & quality assurance, and supply chain development will also be addressed at the conference. To explore the updated conference agenda, please >>Click Here<<.
Jan 22, 2010, ST. FRANCIS, Wis. – Mariano Gascon, vice president of research and development for Wixon Inc., will discuss how to mask off-notes and enhance sweetness with flavor modifiers for stevia, Thurs., Feb. 25, at the Stevia World Americas conference. Held at the W Atlanta Midtown Hotel, the conference will examine how to advance stevia’s position as a mainstream sweetener while improving its taste profile and ensuring the reliability of quality and supply.
Gascon will detail stevia vis-à-vis sugar and other high-intensity sweeteners, describe the ‘silver lining’ of flavor modifiers, and present a tasting session for conference participants.
As vice president of research and development, Gascon directs product and food technology developments through Wixon’s staff of food technologists, flavorists, and research professionals. He joined Wixon in 1997 as flavor lab director from Virginia Dare, New York, and International Flavor & Fragrances Inc., Mexico. His experience in creating flavors spans nearly 20 years and includes many successes in developing new products and masking unwanted notes for clients. Under Gascon’s direction, the Mag-nifique™ line of flavor modifiers was developed.
Gascon is a certified flavor chemist and has served as president of the Society of Flavor Chemists. He also is a member of the Institute of Food Technologists (IFT) and the American Association of Candy Technologists (AACT). He is known internationally for his work in flavors and ingredients and has been published in “Modifying Flavour in Food” (2007) contributing “Masking Agents for Use in Foods.”
He earned a bachelor’s degree in biochemical engineering with a major in food sciences from the National School of Biological Sciences of the National Polytechnic Institute, Mexico City, a master’s degree in product development from Northwestern University, and a chef certificate from Kendall College, Chicago.
Wixon is a fully integrated food and beverage ingredient leader providing custom-ground spices, blended seasonings, flavor technologies, protein expertise, and consumer products and packaging. Wixon’s brand promise of Service Driven Culinary Science gives customers the added benefit of food technology enhanced by the creativity of culinary arts. With its advanced scientific and culinary capabilities combined with a passion for service, Wixon drives innovation and provides solutions for its customers. Besides custom flavor formulations, Wixon offers R&D, product development, packaging options, inventory management, and just-in-time delivery. Wixon is ISO9001 certified and QAI Organic Certified. It celebrated its 100th Anniversary in 2007. Its campus is located at 1390 E. Bolivar Ave. in the Milwaukee suburb of St. Francis, Wis., 53235. More information on Wixon or any of its products may be obtained at www.wixon.com or by calling (414) 769-3000.
09 Feb, 2010
| Webinar Title: | Stevia- Taking the Next Steps |
|---|---|
| Date &Time: | Wednesday, 17 February, 7PM–8PM (New York) *Thursday, 18 February, 8AM-9AM (Hong Kong) *Thursday, 18 February, 11AM-12PM (Sydney) |
| *due to time difference |
Held in conjunction with Stevia World Americas that meets on 25 & 26 February in Atlanta, GEORGIA this one-hour Webinar features insights from GLG Life Tech Corporation’s David Bishop, EVP of International Affairs and James Kempland, VP of Marketing
At the webinar, David Bishop and James Kempland will discuss how far the Stevia Industry has come, and what needs to be done next in terms of meeting taste, quality and cost challenges, as well as ramping up production to meet growing global demand.
More on Stevia Experts David Bishop & James Kempland...
DAVID BISHOP- EVP International Affairs, GLG Life Tech Corp: David Bishop has more than 25 years of experience in international business including organizational, educational, and managerial responsibilities. He has lived and worked as an expatriate in a cross cultural/cross linguistic environment for more than 15 years and has completed assignments in over 40 countries.
Mr. Bishop is currently the chairman of Qingdao Runde Biotechnology Co., Ltd. a stevia production facility that GLG acquired on December 18, 2006. He has played an intricate role in the company’s ramp up of its industrial capacity for three years in China and is now back in the United States as the market continues to develop in the West. He holds a Master of Science in Management from Georgia State University, a Bachelor of Arts in Psychology from Clemson University, and is a graduate of the Yon Sei University Korean Language Institute in Seoul, Korea.
JAMES KEMPLAND- VP Marketing, GLG Life Tech Corp: James Kempland leads the strategic marketing division for GLG. He brings a diversity of experience in high intensity sweeteners, agriculture and supply as well as marketing for consumer package goods. He has worked for and with firms such as Monsanto, NutraSweet, Kraft, Proctor & Gamble and other leading multinationals within the food and beverage industry.
He has managed marketing communications for portfolios of the largest brands in the beverage alcohol category, Brown-Forman, Constellation, Miller and Diageo. He holds a Bachelor’s degree in Business Administration from Maryville University-St. Louis.
Have a Question on the Stevia market and applications?
Register Early to ensure your questions are answered.
David Bishop & James Kempland are right at the heart of the Stevia revolution, which is stirring up a wave of change in the food & beverage industry with its ‘all natural’ and zero calorie profile.
Just fill in the form below and hit submit, for more information on how you can register for the webinar and submit your question for the webinar’s Q&A session.
08 Feb, 2010
CMT is proud to welcome GLG as PLATINUM SPONSOR
for
SteviaWorld Americas on 25-26 February 2010 in Atlanta!
About GLG Life Tech Corporation
GLG Life Tech Corporation is a global leader in the supply of high purity stevia, an all natural, zero-calorie sweetener used in food and beverages. The Company’s vertically integrated operations cover each step in the stevia supply chain including non-GMO stevia seed breeding, natural propagation, exclusive stevia leaf growth and harvest areas, proprietary extraction and refining technique, marketing and distribution of finished product. GLG’s advanced technology and innovation in extraction make it one of the world’s leading producers of high purity stevia extracts.
Offering a number of stevia based sweetening systems, GLG’s premier, high quality Rebaudioside A product line includes RebpureTM RA97, RebsweetTM RA80 and AnysweetTM RA60. GLG has also recently launched its newest product line Sweet Success (SM), which provides food and beverage manufacturers greater flexibility in formulating with high purity stevia sweeteners while still maintaining a smooth, clean, sucrose-like taste profile. In addition, GLG also has capabilities to formulate and granulate any of its stevia extracts to provide a tabletop ready consumer product.
With ample capacity to meet demand, GLG stevia leaf processing capabilities include 41,000 metric tons of raw stevia leaf and annual production of 3,000 metric tons of high quality stevia extract. Facilities are GMP and ISO9001:2000 and meet the strictest quality and safety requirements. GLG is unique in that the stevia leaf processed and used in production is the company’s own special strain, rich in Rebaudioside A and reaching a much higher level of quality and taste in the raw leaf than that of common market leaf. GLG’s patented stevia strains enable the company to produce great tasting stevia extracts more efficiently and with a secure leaf supply.
From seed to shelf, GLG utilizes its technology, innovation and focus on customizable solutions to provide great tasting stevia sweetening systems to companies around the globe.
The Company’s headquarters are located in Vancouver, British Columbia, Canada.
NASDAQ: GLGL
TSX:GLG
Click below for more GLG news / press releases:
>>GLG LIFE TECH CORPORATION ANNOUNCES NEW SWEET SUCCESSSM LINE OF STEVIA PRODUCTS
>>GLG LIFE TECH CORPORATION COMPLETES CONSTRUCTION ON NEW REBPURETM RA97 REFINING FACILITY
02 Feb, 2010
PureCircle said it raised £40 million and plans to use the money to position the company for the increasing demand it expects over the coming years for its natural zero-calorie sweetener Rebaudioside A.
Since the US Food and Drug Administration clearance for high purity Reb A to be used as a food and beverage ingredient was granted in December 2008, a range of stevia-sweetened products have been launched in the US and performed well, securing strong sales. For example, stevia-sweetened tabletop products have secured 10 percent of the US tabletop sweetener market. Similarly, sales of PepsiCo's SoBe Lifewater beverage flavours sweetened with Reb A, which were launched in 2009, are outperforming the category, PureCircle said, citing research data.
“With continuing pressure for the reduction of calories in food and beverages, PureCircle's discussions with both current and potential clients have led to the expectation that such clients are planning launches of stevia-sweetened products and line extensions in a wider range and larger size in 2010 and 2011,” it said.
PureCircle plans to accelerate the expansion of its production capacity, initially with a new stevia extraction facility in Paraguay, with work expected to start early in FY 2011. In addition the Company intends to invest further in proprietary leaf development and expansion as part of its global leaf diversification programme.
Source: http://www.proactiveinvestors.co.uk/companies/news/10326/purecircle-raises-40-mln-for-expansion-as-it-expects-reb-a-sweetener-demand-to-soar-10326.html, 18 November 2009
For more information on PureCircle, join Dr. Sidd Purkayastha, Technical Director of PureCircleUSA as he presents his paper on Technical Aspects of Formulating with Stevia at the Stevia World Americas conference, 22 – 23 March 2010 held in Atlanta.
Participate by registering now >>click here<<
21 Jan, 2010
Más de 300 participantes de la Encuesta Mundial que duró 2 meses, indicaron que el sabor secundario, la legislación y la fiabilidad de suministro eran las principales preocupaciones de la industria. Los resultados de la encuesta se compilaron en Global Stevia Industry Perceptions Report 2009 (Informe de Percepciones de la Industria Mundial de Stevia 2009) para su distribución actual como introducción para la próxima Stevia World Americas Conference (Conferencia de las Américas sobre el Mundo de la Stevia) en Atlanta, EEUU, el 25-26 de febrero de 2010.
El Informe de Percepciones de la Industria Mundial de Estevia 2009 es un informe gratis descargable con los resultados de la Encuesta Mundial de Estevia que se realizó desde el 22 de Agosto, 2009, al 22 de Octubre 2009. Las respuestas fueron obtenidas de representantes de la industria de más de 70 países.
La Encuesta Mundial de Estevia se llevó a cabo para medir las percepciones sobre Estevia, e identificar futuras direcciones del negocio relacionados con Estevia. Las preguntas de la encuesta abarcaron los mercados, las tecnologías, los modelos de cultivo, las carencias en el conocimiento, la sustitución de edulcorantes por Estevia, las preocupaciones del consumidor, las preferencias en el suministro, los factores de fomento y las limitaciones en el Mercado y el tipo de información necesaria.
Según el Informe de Percepciones de la Industria Mundial de Estevia 2009, existe un sentimiento general positivo sobre el crecimiento del mercado. Los resultados de la encuesta muestran que el sector de comidas y bebidas tomará más del 65% del mercado de Estevia. Los entrevistados también acreditan afirman que los edulcorantes de Estevia capturarán más del 50% del Mercado de aspartamo y sucralosa.
Los hallazgos de la encuesta revelaron el mejoramiento del perfil de sabor de Estevia como la principal preocupación. La mayoría de los entrevistados indicaron que éste es el reto número uno limitando el factor de crecimiento de Estevia en el futuro. En segundo lugar se halla la reglamentación, con muchos de ellos expresando que esta es la principal causa de la brecha en el conocimiento. Resultó evidente, a través del interés en negocios de exclusividad a largo plazo para edulcorantes estevia, y el interés de los participantes en inversiones directas en las plantaciones de estevia, que el tercer reto es la fiabilidad en el suministro de la misma.
Además de destacar las principales preocupaciones, los resultados de la encuesta también indican que el futuro de la industria depende de la facilitación de acceso a información sobre el mejoramiento del sabor, el suministro, la producción y las cuestiones socioeconómicas.
La Conferencia de las Américas del Mundo de la Estevia, organizado por CMT el 25 y 26 de febrero de 2010 en Atlanta, EEUU, presentará puntos de vista adicionales sobre estos asuntos claves identificados en el Informe de Percepciones de la Industria Mundial de Estevia 2009.
La Conferencia además ofrecerá a los ejecutivos de la Industria mundial de Estevia, del sector de alimentos y bebidas, y de farmacéutica, una plataforma para debatir, intercambiar ideas o esclarecer dudas sobre el uso de Estevia en sus productos.
Para un acceso inmediato al Informe de Percepciones de la Industria Mundial de Estevia 2009, visite el sitio aquí para descargar el informe sin cargo.
11 Jan, 2010
Stevia World Americas Speaker Sergio Chase, Director General of Imperio Guarani says the Stevia cultivation in Paraguay needs a stronger value chain and fair pricing for its long-term sustainability. Read more about our discussion with Sergio below.
The FDA’s sign of approval for Stevia rebaudioside-A is having a positive spin off effect in Paraguay. A new investment agreement between the US and Paraguay will encourage cultivation of stevia in Itapua region, located in the south of Paraguay. Under the agreement, non-profit NGO Paraguay Vende is to receive funding from the US Agency for International Development (USAID) to train farmers. The plant which is actually native to Paraguay will now provide livelihoods to one of the poorest regions in Latin America.
Way ahead of others, the first company to produce steviosides in Paraguay is Imperio Guarani. Since 2003, they have already established a growing program and extraction and purification facility to produce steviosides.
Using what their director general Sergio Chase describes as creation of “Stevia Belts”, in which the company identifies leaders who can help to recruit their fellow farmers and manage them. His agricultural engineers work closely with the leaders and farmers to refine and improve their growing practices. As a result, 40 hectares of Stevia in the “Estancia Pindó” – Curuguaty uses 100% irrigation, the first and only one in Paraguay.
According to Sergio Chase, “stevia is a sustainable industry” which “benefits local communities because it’s a very good alternative crop for farmers”. However, he also emphasised that the long-term success in stevia production will depend on strengthening the supply chain and buyers paying a good price for Stevia Leaves.
At Stevia World Americas, Sergio will be sharing his company’s experience with stevia cultivation and contract farming. You can confirm your seats for the conference happening on Feb 25-26 in Atlanta by submitting your registrations online.
08 Jan, 2010
Mais de 300 participantes da Pesquisa Mundial de Estévia que durou 2 meses, identificaram o gosto residual, as leis e a confiança no fornecimento como as 3 principais preocupações da indústria. Os resultados da pesquisa foram agrupados no Relatório de Percepções da Indústria Mundial de Estévia 2009 e agora são divulgados como uma introdução para a próximaStevia World Americas Conference [Conferência das Américas do Mundo de Estévia] em Atlanta, E.U.A. em 25-26 de fevereiro, 2010.
O Relatório de Percepções da Indústria Mundial de Estévia 2009 é um relatório grátis que relata os resultados da Pesquisa Mundial da Indústria de Estévia, que decorreu de 22 de agosto de 2009 a 22 de outubro de 2009. As respostas da pesquisa vieram de mais de 300 representantes da indústria de estévia em mais de 70 países.
A Pesquisa Mundial da Estévia foi feita para medir as percepções sobre Estévia, e identifica a futura direção dos negócios que lidam com a Estévia. As perguntas da pesquisa cobriram mercados, tecnologias, modelos de cultivo, falta de conhecimento, a substituição de adoçantes por Estévia, as preocupações dos consumidores, as preferências no fornecimento, controladores e limitadores de mercado, e os tipos de informações necessárias.
Segundo o Relatório de Percepções da Indústria Mundial de Estévia 2009, há um sentimento geral positivo sobre o crescimento do mercado. Os resultados da pesquisa mostram que os entrevistados acreditam que o setor de comidas e bebidas vai tomar mais de 65% da quota total do mercado da Estévia. Os entrevistados também acreditam que os adoçantes de Estévia irão capturar mais de 50% do mercado do aspartame e da sucralose.
Os resultados da pesquisa revelam o gosto residual e o melhoramento do gosto da Estévia como a maior preocupação relacionada à Estévia. Muitos entrevistados acreditam que esta preocupação pode vir a ser o fator limitante principal para o crescimento da quota de mercado da Estévia no futuro. Segunda são as leis, com muitos participantes do estudo identificando-as como uma falta de conhecimentos fundamental. A terceira preocupação é a confiança no fornecimento, evidente pelo interesse dos entrevistados em negócios exclusivos de longo prazo para adoçantes de estévia, e até mesmo no investimento direto em plantações de estévia.
Além de destacar as principais preocupações do setor, os resultados da pesquisa também sugerem que o futuro da indústria depende de um acesso maior à informação sobre o aprimoramento do sabor, fornecimento, produção e questões sócio-econômicas.
A Conferência das Américas do Mundo de Estévia, organizada pela CMT em 25-26 fevereiro de 2010, em Atlanta, E.U.A., apresentará pontos de vista adicionais sobre as questões identificadas pelo Relatório de Percepções da Indústria Mundial de Estévia 2009.
A conferência também irá oferecer aos executivos da indústria mundial de Estévia, de alimentos e bebidas, e farmacêutica, uma plataforma para reagir, trocar idéias e esclarecer dúvidas sobre o uso de Estévia nos seus produtos.
Para acesso imediato ao Relatório de Percepções da Indústria Mundial de Estévia 2009, visite Stevia World Forum onde você pode fazer o download sem custo nenhum.
07 Jan, 2010
The Global Stevia Industry Perceptions Report 2009 reveals findings of the Global Stevia Industry Survey.
Dr. R Rajagopal, author of the two iconic Stevia papers “Stevia as an Alternative Sweetener” and “Stevia as a Mainstream Sweetener” has just published his latest writing, the “Global Stevia Industry Perceptions Report 2009”.
The free-to-download report presents the findings of the Global Stevia Industry survey, which attracted over 300 responses from more than 70 countries, and identifies key concerns, currently held perceptions and emerging trends in the Stevia business.
Download the Global Stevia Industry Perceptions Report 2009 to find out:
… and other essential insights.
For your Instant Access to this Survey Report, simply provide your details in the form below.
The Stevia industry in for an exciting phase and the“Global Stevia Industry Perceptions Report 2009” will offer a valuable snapshot of how the Stevia Industry perceives itself.
Find out where the Stevia industry stands today! Get your free copy by filling in the form below, hitting submit and watching for our instructions on how you can download your own copy.
Here’s to your Success with Stevia & Creating a Healthier World!
04 Dec, 2009
Stevia applications, upcoming market opportunities, flavour masking, sweetness enhancing, quality control and supply chain management are high on the agenda at the Stevia World Americas Conference.
America’s 1st Global Stevia conference, Stevia World Americas conference will meet on 25-26 February 2010 in Atlanta, Georgia, and will explore Stevia's Advancement as Mainstream Sweetener in the region.
For hundreds of years, the stevia plant has been used as a sweetener in Paraguay where many stevia plantations exist until today. In December 2008, the US FDA issued no objection to Rebaudioside A (Reb A) as Generally Recognised As Safe (GRAS).
In fact, a recent report by Rabbobank stated, “Consumer concerns regarding obesity and the growing demand for all-natural products bode well for Reb A to quickly gain market share.” An analyst added, “Success seems imminent, and we expect annual U.S. sales of Reb A to reach approximately $700 million within 5 years...”
Stevia World Americas in Atlanta will offer Stevia & F&B executives a platform to exchange ideas on the Stevia Value chain, highlighting:
… and many more…
Interested parties are welcome to write to Ms. Jaime Ng at jaime@cmtsp.com.sg to sign up as delegates or collaborate as media partners, exhibitors and/or sponsors.
20 Nov, 2009
The Stevia World Americas conference attracted over 150 participants from all over the world. >>Click here to read one participant's report on the conference<<
25 Mar, 2010
PureCircle is a Proud Sponsor of Stevia World Americas to be held in Atlanta on 25th and 26th of February 2010.
PureCircle is a pioneer in the extraction of natural goodness from plants and a leading global producer of natural high-intensity sweeteners, including high-purity Rebaudioside A (Reb A). The company has a vertically integrated supply chain operating in three continents. Activities range from breeding of proprietary stevia varieties, sourcing of dry stevia leaves and extraction, and refining of crude extracts into sweeteners to the marketing of these sweeteners to food and beverage manufacturers worldwide. PureCircle is listed on the London Stock Exchange AIM market with the ticker symbol: LSE.PURE. For more information, visit www.purecircle.com.
18 Feb, 2010
Tackling the taste profile and after-taste issues tops the list of Stevia industry concerns according to the recently published ‘Global Stevia Industry Perceptions Report 2009’. That’s why Stevia World Americas has made Flavor Solutions as one of the key agenda. Top ingredient companies, Wixon Inc. will be sharing about their technologies that can improve the taste profile of Stevia sweeteners. >>Click here for more information on Wixon’s presentation.<<
09 Feb, 2010
The FDA’s sign of approval for Stevia rebaudioside-A is having a positive spin off effect in Paraguay. According to Sergio Chase, Director General of Stevia Pioneer Imperio Guarani, the long-term sustainability of stevia production will depend on strengthening the supply chain and fair prices for Stevia Leaves. >>Read More Here<<
08 Jan, 2010
Stevia applications, upcoming market opportunities, flavour masking, sweetness enhancing, quality control and supply chain management are high on the agenda at the Stevia World Americas Conference. >>Find out more here.<<
30 Oct, 2009
