Dr. Noranida Zainal is the Director of the Environmental and Natural Resources Division at Malaysia’s Ministry of Economy, where she drives the integration of sustainability into national development planning. She holds a Ph.D. in Urban and Regional Planning from The University of Sheffield, United Kingdom. With extensive experience in socioeconomic and environmental policy, she focuses on advancing climate action and sustainable growth. Her work centres on applying practical policy tools and economic approaches to support Malaysia’s transition towards a more sustainable future.