Jaouad TAKHDATE is a seasoned commercial leader with more than 15 years of experience across the cement, refractory, and coating industries.

As Country Head of Sales, he is responsible for driving overall business performance, with a broad scope covering manufacturing, commercial operations, sales and marketing, and operational excellence.

Throughout his career, Jaouad has developed strong expertise in business development, customer relationship management, sales strategy, and operational performance. His experience across industrial environments enables him to combine a strong commercial focus with a deep understanding of manufacturing and operational challenges.

He is particularly focused on creating sustainable business growth, strengthening customer partnerships, and delivering value through performance, innovation, and operational excellence.