Global beverages landscape is facing disruption across consumer, brands, and route to market. With their focus on rapidly evolving consumer needs, startups are challenging incumbent brands. But, more worryingly, competitive advantages that beverage companies had spent decades and a fortune in building are being rapidly unbundled. In this event, we unpack some of the key macro trends driving those changes and how beverage companies are evolving to stay competitive and deliver sustainable business growth.

Today’s consumers are looking for healthy and eco-friendly options, reaching for drinks that are packed with vitamins, minerals, probiotics, immune boosting ingredients, no/low sugar & more! How are beverage companies reacting to the demand of better-for-you beverages and nootropics drinks? There is also increasing pressure for beverage brands to develop low/no sugar products without compromising on taste or performance. What are the next generation ingredients trends and sugar reduction technologies/alternatives available?

Following Thai Government’s approval of the commercial cultivation and use of hemp and cannabis for consumer goods, beverage manufacturers are rushing to capitalize on the potential of CBD beverages. Find out how to navigate Thai CBD regulation and market potential.

The pandemic has had a significant impact on the adult beverage industry, as lockdowns have resulted in the closure of bars and restaurants. Consumers are shifting from out-of-home consumption to in-home consumption. What are the trends and innovations that is shaping the adult beverage markets? What are the upcoming challenges and opportunities?

CMT’s Future of Beverages virtual conference on 24 August 2021 at 1500 SGT (GMT+8) / 0900 CEST (GMT+2) brings together leading industry experts to share key trends shaping the beverage industry, ingredients and product innovations.

Key Speakers :

•  Rieko Shofu, Group CEO, POKKA

•  Yongsit Rojsrikul, CEO, Tipco Foods PCL

•  Sudip Sinha, Executive Director - RaboResearch Food & Agribusiness, Rabobank

•  Jie Ying Lee, Senior Strategic Marketing Manager, Beverage, Kerry Asia Pacific,
    Middle East, Africa

•  Angus Brown, Co-Founder/CEO, Ārepa

•  Milica Vulicevic Basorovic, Europe Innovation Strategy Director Adults/
    Global Schweppes Innovation Charter lead, The Coca-Cola Company

•  Hwee Min Wong, Senior Application Scientist - Beverage, Tate & Lyle

•  Justin Chan, Founder & Director, Snappea

Contact hafizah@cmtsp.com.sg if you require more information and/or wish to register.